I'm Michelle Ma, a Product Designer focusing on systems thinking and product strategy.
2021 - 2025
CNN
Growth Product Designer
2021 - 2021
CMU HCII
UX Design / Research Intern
2018 - 2021
UCLA
B.S. Cognitive Science
MY WORK ↓
PRODUCT DESIGN • COMMENTING
Commenting — Leading a zero-to-one feature that drove a 40% uplift in session duration
DESIGN STRATEGY • DIGITAL GAMES
Games — Defining and testing zero-to-one gaming vertical that exceeded engagement targets
DESIGN OPS • COMMUNITY
Mentorship — Building a grassroots mentorship program, connecting dozens of designers to mentors
PRODUCT DESIGN • GROWTH
Registration — Scaling CNN's account creation flow, designing the registration system
PROJECTS
END-TO-END • SEARCH & REVIEWS
Bruinwalk — Redesigned and shipped UCLA's review platform for academics and housing
END-TO-END • EDUCATION
Lynnette — Brought design thinking to an AI tutoring system used in classrooms, improving accessibility and learning outcomes
AI-ASSISTED DEVELOPMENT • CAFE
Home Cafe — How I vibe-coded and designed an ordering app for my home cafe
